Graphospasm, Identity

graphospasm, grad show identity

Wordmark

After the class decided the term “Graphospasm”, my main focus was to have a high-contrast identity that demanded attention.

Tone

The word itself is enigmatic and intriguing, so it could mean whatever we wanted. Euphemisms ahoy!

Branding

While I designed the logo, the project was truly a group effort. I was very happy to see the tone carry through into every deliverable.

Concept 1 - Parody

Concept 2 - Disruption

Concept 3 - Glitch

The Grad Show

Branded stress balls. Photo by Zia Somjee.

Success!

For me, the most gratifying moment of the entire process was seeing the brand's tone being adopted by attendees after the event.